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ABC Family - Switched:
A country girl gets the workout of her life when she trades places with a Dallas Cowboys Cheerleader – and gets her sweat on with Jay.  You're not in Kansas anymore!
 
HBO’s Hard Knocks:
July 2002

Training Camp with the Dallas Cowboys and (Dallas Cowboys Cheerleaders!)  This program showed the world that the Dallas Cowboys Cheerleaders were more than just pretty faces.  While the Cowboys were getting ready down in Austin, the Dallas Cowboys Cheerleaders were getting their own Fitness Boot Camp with trainer Jay Johnson.  This spawned a league of imitation bootcamps and sports reality shows across the nation.
 
Queer Eye for the Straight Guy
Episode 147 - Best little Frat House in TX

With megaphone in hand, Kyan - from Queer Eye and Jay play Drill Sergeants at Texas Stadium for a platoon of Sigmi Chi men whose bellies betray a bit too much beer. While the guys are struggling with their push-ups, the Dallas Cowboy Cheerleaders (plus guest pom-pom wavers Carson, Thom and Ted) arrive to show them how it's done. Together they run laps, pass balls, push slides and work up a real sweat.
 
ABC’s Wife Swap:
Johnson/Blackburn 11/21/2005

This week in “Johnson/Blackburn,” a strict and regimented mother who runs her family like a military unit and starts her day at 4:30 a.m. swaps lives with a undisciplined mother whose house is chaos and whose home gym is collecting dust, on ABC’s “Wife Swap” --

Texans Jay (43) and Lin (36) Johnson are both former soldiers who own Bootcamp Fitness and train clients to be lean, mean fitness machines. Their high-end clientele includes the Dallas Cowboy Cheerleaders. The business runs with military precision, as does the Johnson household – from first call at 0430 hours right through to lights out.
 
CMT: The Dallas Cowboys Cheerleaders – Making the Team
November 2005

The DCC is not just looking for another pretty face.  This is a precision dance troupe that must master jazz to hip-hop.  Each Sunday, they are in non-stop action; hence they are searching for women who are true athletes.

There are three main characters that will ultimately decide each woman’s fate.  Director Kelli Finglass, Judy Trammell, the DCC choreographer and then there’s Jay Johnson, a former Army drill sergeant, who makes Lou Gossett in “Officer and A Gentleman” seem like a wimp.  Johnson is in charge of DCC boot camp, an intensive schedule of strength, conditioning and “attitude” training, based on how it’s done in the US Army.

Boot Camp In Print

Mens Journal, October 2005, Page 74
50 Dream Jobs
Our of 50 “Dream Jobs” in the world to have – Jay and Lin Johnson have one of them – Training the Dallas Cowboys Cheerleaders!  Make your passion Pay!
 
D Magazine
Beauty & Fitness Guide – Spring/Summer 2006 – page 22
D Magaine plugs Jay’s Boot Camp Fitness as one of the 8 ways to feel good now!   - Quote -  “They mean business and guarantees results!”
 
Muscle and Fitness Magazine
NFL Body Blitz – October 2004
DCC’s very own Audra graces the cover of this month’s Muscle and Fitness Magazine.  Her physique is evident that Boot Camp Fitness is too legit to quit.
 
Maxim
Cheerleader Catfight – September 2004
Dogpile on maxim – DCC – Crystal and Sara show off their Boot Camp Bodies!


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