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Claims to Fame

Since forming Boot Camp Fitness in 2001, Jay and Lin have strengthened their brand with television appearances, magazine articles, and more. Their knowledge is highly sought after by TV executives and magazine editors. Keep reading to learn more!

Television

  • Dr. Phil's Ultimate Weight Loss Challenge
  • ABC Evening News
  • Fox and Friends
  • Exercise TV - Featured Trainer
  • Judge Hackett
  • Travel Channel
  • Telemundo
  • ABC Family - Switched: - A country girl gets the workout of her life when she trades places with a Dallas Cowboys Cheerleader - and gets her sweat on with Jay. You're not in Kansas anymore!

  • July 2002 -HBO's Hard Knocks: - Training Camp with the Dallas Cowboys and (Dallas Cowboys Cheerleaders!) This program showed the world that it takes more than just a pretty face to be a Dallas Cowboys Cheerleader. While the Cowboys were getting ready down in Austin, the Dallas Cowboys Cheerleaders were getting their own Fitness Boot Camp with trainer Jay Johnson. This spawned a league of imitation boot camps and sports reality shows across the nation.
  • Queer Eye for the Straight Guy - Episode 147 - Best little Frat House in TX - With megaphone in hand, Kyan (Queer Eye) and Jay play Drill Sergeants at Texas Stadium for a platoon of Sigmi Chi men whose bellies betray a bit too much beer. While the guys are struggling with their push-ups, the Dallas Cowboy Cheerleaders (plus guest pom-pom wavers Carson, Thom, and Ted) arrive to show them how it's done. Together, they run laps, pass balls, push slides, and work up a real sweat.
  • Johnson/Blackburn 11/21/2005 - ABC's Wife Swap: - This week in "Johnson/Blackburn," a strict and regimented mother who runs her family like a military unit and starts her day at 4:30 a.m. swaps lives with a undisciplined mother whose house is chaos and whose home gym is collecting dust, on ABC's "Wife Swap".
    Texans Jay (43) and Lin (36) Johnson are both former soldiers who own Bootcamp Fitness and train clients to be lean, mean fitness machines. Their high-end clientele includes the Dallas Cowboy Cheerleaders. The business runs with military precision, as does the Johnson household - from first call at 0430 hours right through to lights out.
  • November 05 - CMT: The Dallas Cowboys Cheerleaders - Making the Team - The DCC is not just looking for another pretty face. This is a precision dance troupe that must master everything from jazz to hip-hop. Each Sunday, they are in non-stop action; hence they are searching for women who are true athletes.
    The three women that will ultimately decide each woman's fate are director Kelli Finglass, Judy Trammell, and the DCC choreographer. Then comes Jay Johnson, a former Army drill sergeant, who makes Lou Gossett in "Officer and A Gentleman" seem like a wimp. Johnson is in charge of DCC boot camp, an intensive schedule of strength, conditioning and "attitude" training, based on how it's done in the US Army.
  • Sept 07 - The Ultimate Weight Loss Solution - trainer, Robert Reames, welcomes the challengers and introduces Daryl Johnston, three-time Super Bowl champion. "Welcome to Texas Stadium," Daryl says. He asks the competitors to use the keys that helped his team when he played football. "We had a commitment to each other as teammates, we were held accountable by each other, and we worked really, really hard. Use the same things that helped us with three Super Bowls, and you'll be able to get to where you want to be with your fitness goals." Jay Johnson, the Cowboys cheerleaders' trainer, leads the group through an obstacle course competition.
  • Aug 07 - Jay and Lin to host a new reality series on CMT - The stage is set for the new Country Music Television reality series "I want to Look Like a Cheerleader Again" with your favorite Boot Camper Instructors - Jay and Lin Johnson. Filming starts August 13 and the 8 episode series will debut in late October or early November.
  • July 07- Introduced Kids Boot Camp at Victory Plaza - Jay and Lin Johnson, along with their team of instructors, were guests on Good Morning Texas to introduce their new Kids Boot Camp. Classes will be held each Saturday morning at 7am at Victory Plaza. Kids ages 11 to 15 are welcome to take part in this free fitness program!

DVD's

  • MTV/Dallas Cowboys Cheerleaders - Power Squad Bod
  • Jay Johnson's Boot Camp - Take America Back

Our Clients

We have hundreds of clients in the DFW area, including:

Event Host

  • Hot on Homes
  • "Idol"
  • Americans Run
  • Judge for Dallas Cowboys Cheerleader Auditions (8 years)
  • Sponsor Mrs Texas
  • Make a Wish
  • Womens Medical Center
  • Dallas Running Club
  • Children's Medical Center
  • Armed Forces Exchange Service (AFEES) Gov Arnold Schwarzenegger
  • Jack Lalane
  • Jay Johnson Ronnie Coleman Collaboration for Kids Fitness
  • Living for Zachary Pleadge<

Dallas Cowboys Cheerleaders - Power Squad

The Cheerleaders are more than pretty faces. They must be in top physical and mental shape to handle the grueling Texas heat during football season, as well as the inclement weather in Bosnia-Herzegovina, Korea, or a USO-sponsored show in Afghanistan or Kuwait. Also, dancing for three to four hours each game requires them to be prepared!

The Dallas Cowboy Cheerleaders are role models for the young and old. When they earn their position on the squad, they earn more than just the right to call themselves "America's Sweethearts." They become part of 30 years of tradition - and they must live up to those high standards.

Without question, they are beautiful. But, it's more than just beauty that makes them who they are. It's hard work and dedication to being the best they can be. They are mothers. They are students. They are full-time professionals. They are highly motivated. They are confident. They are enthusiastic. They ARE America's Sweethearts. But being America's Sweethearts doesn't come easy!

How They Look So Good

The Dallas Cowboys Cheerleaders work hard to look as good as they do! They follow the same training program as the U.S. Army. Their training focuses on building both physical and mental readiness. Although it's hard work, requiring discipline and dedication, the results are worth the effort.

The Dallas Cowboys Cheerleaders are put through a rigorous military-style training program - just like the U.S. Army! This training focuses on increasing cardiovascular endurance and muscle strength. Each year, the Cheerleaders begin their training program with an Army physical training (PT) test.

There are three parts to the test:

  • 2 minutes of military style sit ups
  • 2 minutes of pushups
  • 2-mile run

The Cheerleaders earn points based on their age, gender, and the number of repetitions they can do. The ultimate goal is to reach 300 points: 100 points for pushups, 100 points for sit ups, and 100 points for the 2-mile run. Anyone who gets at least 280 points joins the Power Squad! It's not easy, but it's definitely rewarding when you hit that goal.

Once the Cheerleaders take the PT test, they know where they stand in relation to their goals - and then the FUN begins! The workouts include exercises such as strength training, cardiovascular endurance, med-ball-calisthenics, yoga, Pilates, and kickboxing. Over the course of the season, the cheerleaders are tested at regular intervals to see how much their PT score has improved. They check their point totals to see exactly how much their physical fitness has increased.

Boot Camp Fitness enables the Dallas Cowboys Cheerleaders to effectively function in work, training, and other activities while maintaining optimal health and well-being.

Click Here to find out more about the Dallas Cowboys Cheerleaders' training!

4.2 Million Soldiers, Sailors, Airmen, Marines, and America's Sweethearts can't be wrong! Boot Camp Fitness Works! Join today!