Jay and Lin are often featured in news stories, television shows, and magazine articles. Keep reading to see how many people trust Jay's Boot Camp Fitness with their fitness needs!

In the News

• Feb - April 2010 - "New Body Boot Camp Challenge" - 9 week Boot Camp Challenge on Good Morning Texas - Channel 8 WFAA. Check out the video.
• January 2010 - Blogging Fitness Video Diary & Contest: Heat Up Your Workouts in 2010 with Jay Johnson's Boot Camp Fitness - Flab and drab are getting the boot in 2010. So heat up your workouts in 2010 by trying something new: Boot Camp Fitness. The holiday season is over. Our pocketbooks may be a bit lighter, but how 'bout the bod? It is common and quite often expected to have a chub-tastic holiday and treat ourselves a little too much to the cookies and delectable delights that come with the territory. However, it's time to whip into shape and take it off; I am talking about the lb's of course. Now, let's not focus just on how we want to look. Instead, let's focus on how we want to feel: endorphins flowing and energy levels rising. You don't need to hear me harp on and on my love for group fitness; however, I just experienced the ultimate group fitness program that seriously left me gasping for air. By my measure, it has proven to be the ultimate workout that I've encountered in the last few years. I am sure a lot of you are searching for that one golden fitness routine that will be the real deal, the one that is going to help you become more inspired, fit, and energized. And I may have encountered exactly what you are searching for. Whenever you are looking to shake things up and transform your physique, you literally need a change-up. Otherwise, your body will simply maintain and your shape will not change. Looking for my own "shock to the system" I called upon the team from Jay Johnson's Boot Camp.
• January 10 - Chick Talk Dallas - Be A Contestant on Jay Johnson's Boot Camp - Need to lose 10 to 40 pounds? Willing to do it publicly? Try boot camp on TV. Jay Johnson is looking for 20 contestantsto compete in a nine week exercise program in conjunction with WFAA's Good Morning Texas. This is a nine week weight loss reality series designed to encourage, motivate and most of all help drop those extra pounds that just don't seem to go away. Beginning January 26, every Tuesday and Thursday from 9 – 10am Jay and crew will be weighing in, measuring up and exercising their 20 contestants in Victory Plaza. Whoever makes the least progress will be booted from the contest. Contestants must be between 18-55 years old who want to lose between 10-40 pounds. Those interested in participating in the program need to complete an online registration form by Wednesday, January 20. Find out more about the New Body Boot Camp Challenge online and check out the other 20 boot camp locations around the Metroplex. Come on, you know you've watched those poor people sweating and doing situps early in the morning in parks and parking lots. Why not be one of them for a change?
• Wikipedia - Dallas Cowboys Cheerleaders: Making the Team is an American reality television series on Country Music Television. It is about the making of the Dallas Cowboys Cheerleaders team. From the first programs airing in 2006, it features director and former Dallas Cowboy cheerleader Kelli McGonagill Finglass, choreographer Judy Trammel, and former Army drill sergeant Jay Johnson (who is the founder of "Boot Camp Fitness" and is responsible for the conditioning drills each girl must perform for testing). Over one thousand women auditioned and were put through the DCC system before being cut down to 36 performers for the first home football game of the Cowboys season.
• Sept - Dec 2009 - 5th Season of CMT's Hit Show - "Dallas Cowboys Cheerleaders- Making the Squad"
• July 09 - Dallas Morning News - American Heart Association- Take a walk for your heart Tuesday -- and meet some clowns and elephants - Bring the family to celebrate the FREE Annual Start! Heart Walk Team Captain Kickoff Tuesday from 5-7. You will learn CPR training and visit with Dallas Mayor Tom Leppert and Fire Chief Eddie Burns. Performers from Ringling Bros. and Barnum & Bailey Circus and Jay Johnson's Boot Camp will demonstrate CircusFit techniques while clowns make the kids laugh. Ringling Bros. will present a check to the American Heart Association in Dallas from its first annual Red Nose Run. Then the elephants will march AND show off their healthy eating habits by chowing down on vegetables and fruit. It's all happening at American Airlines Center, where the circus will open Wednesday. Read more about the circus here.
• Jan - May - 2009 - TXA 21 Primetime News - Lin and Jay give expert fitness advice each Monday night at 7pm on TXA 21 Primetime News.
• Oct - Dec - 2008 - Bridal Boot Camp Challenge - 8 week Boot Camp Challenge -TXA 21's Primetime News
• Sept - Dec 2008 - 4th Season of CMT's Hit Show - "Dallas Cowboys Cheerleaders - Making the Squad"
• July 07 - World's First Island Fitness Resort - How To Stick With It - Put It Into Action: Jay Johnson's Boot Camp Fitness, which operates in 14 Texas locations, including Dallas and Fort Worth, is typical of the boot camp experience: Logs, tractor tires, sandbags, and firehoses, as well as an innovative drill he calls the "SUV push," are all incorporated into Johnson's camp, which you're supposed to attend at least three times a week, for 60 minutes, over the course of a month. No workout is repeated, all are tailored to your fitness level, and, apparently, the bellowing is gentle. Not surprisingly, Johnson spent three years as an army drill instructor, and at his camp, according to the website, they "only yell motivating, positive affirmations, uplifting quotes, and we convince, not confront." As more and more boot camps open across the nation, finding one close to you shouldn't be too tough. Just Google "fitness boot camp," and that should do the trick.

• July 07 - Sweat Tunes - Jay and Lin Johnson, along with their team of Boot Camp instructors, are creating a new library of e-workouts that will be available for you to download into your iPod! Take Jay's Boot Camp Fitness with you where ever you go! New e-workouts (or sweat tunes, as we call them) will be available on urge.com and our website early October.
• July 07 - Golden Knights - It was the surprise and challenge of a lifetime rolled-up into one big package for several women training to be members of one of the nation's premiere cheerleading squads. Thirteen Dallas Cowboys Cheerleaders were surprised after their Monday night rehearsal to discover they were being challenged with the opportunity to do a tandem jump with the U.S. Army Golden Knights June 4. After hours of practice the girls thought the night was over, but their athletic trainer, Jay Johnson, a retired Army master sergeant, had a final mental drill to run the ladies through. "The U.S. Army and the Dallas Cowboys Cheerleaders demonstrate many of the same core values," said Mr. Johnson. "You have to have integrity, loyalty, honor, pride and be willing to work together as team." After pumping up the team with one of his traditional Army drill sergeant motivational speeches, he introduced them to several of his friends - the Golden Knights.
• July 07 - Eternal Bling - We will be introducing a new line of t-shirts and apparel emphasizing "Eternal Bling" - do you have yours? Not sure? Read 1 Corinthians 15 and 1 Corinthians 3:12-16.
• June 07 - US Army DFW Advisory Board - Jay Johnson has been elected to serve on the first US Army DFW Advisory Board along with other leaders, such Fort Worth Mayor Mike Moncrief, Hillwood Chief of Staff Marc Hildenbrand, LULAC District III Director Coty Rodriguez-Anderson, and former DISD Superintendent Dr. Mike Moses
• June 07 - Jay's Boot Camp is the Official Fitness Sponsor for the Mrs. Texas Pageant - We are excited to have all Mrs. Texas candidates participating in our boot camp fitness classes across the Metroplex. The new 2007 Mrs. Texas will be crowned in July! Good luck to all!
• April 07- DCC Tryouts for 2007 Season - Jay Johnson, along with the Dallas Cowboys Staff, spent 3 grueling days judging and interviewing hundreds of applicants trying to dance their way onto the 2007 Dallas Cowboys Cheerleaders Squad!
• March 07 - Kids Boot Camp at Coppell Elementary School with the DCC Power Squad - Jay Johnson along with two members of the Dallas Cowboys Cheerleaders Power Squad team conducted Boot Camp classes for Coppell Elementary School. The kids learned the importance of discipline, motivation, exercise, and proper nutrition.
• February 07 - DCC Power Squad on MTV and NBC Power Lunch to Promote Fatheads! - Three of the Power Squad members traveled to New York to promote their new life sized Fathead stickup posters! All three DC Cheerleaders have been training with Jay for 4 years... and it shows!

• February 07 - Trained DCC for Pro Bowl selection - Dallas Cowboys Power Squad member Megan Fox was lean and mean while showing off the most famous cheerleading uniform in the world at the 2007 Pro Bowl in Honolulu Hawaii. How did she get that Pro Bowl Body? Years of training with Jay Johnson!
• September 06 - Dallas Morning News - Jay Johnson wants to get you in shape -- physically and spiritually. Mr. Johnson, a retired Army drill sergeant, runs Boot Camp Fitness, a military-style workout program that incorporates Christian themes. Since its inception five years ago in Grapevine, Boot Camp Fitness has trained about 8,000 people in the Dallas area, said Mr. Johnson, 44. He and his wife, Lin, offer the group program at eight sites in Arlington, Colleyville, Dallas, Frisco, Grapevine and Plano.

Radio

• The Ricky Smiley Show
• Russ Parr Show - 104.1
• The Ticket - 102.1
• The Edge - 103.7
• Vinnie's Garage - 95 AM Sports Show
• Darla Shine Talk Show - Sirrus Radio
• Fitz in the Morning Show - 102.7

Magazines

• Competitor Magazine - Best Bootcamp in Texas (2 years)
• D Magazine - Best Workout in DAllas (4 years straight)
• Seventeen
• Competitior Sports Magazine
• Redbook
• Cosmopolotian
• May 2010 - Elle Make Better Series - Dallas Cowboys Cheerleaders Bootcamp - I've long shied away from the potential humiliation of group workout classes. Luckily, at home, I don't have to worry about being off-cadence. And what could be more motivating than three rows of taut, crop-topped cheerleaders doing triceps-kickbacks on all fours, smiling and nodding at trainer Jay Johnson while he barks, "You want glutes that salute, don't you?" - Johanna Cox

• January 2010 - Military Fitness, - Boot Camp Fitness, Inc. - Created by former Army sergeant, Jay Johnson of Dallas TX, who has become the Official Fitness Trainer of The Dallas Cowboys Cheerleaders (Enough said! THAT is a success story in the fitness business!). He has been featured on many television shows and magazine publications for his creative workouts that garner great results.
• November 09 - Home Media Magazine - The "Jay Johnson's Boot Camp Fitness" series debuts with four titles available on DVD at $16.98 each and on Blu-ray Disc at $19.98 each. The series is produced by TAB Fitness Media, whose parent label Music Access is distributed by E1 Entertainment. Ultimate Cardio, Ultimate 3x30, Ultimate Abs and Ultimate Body Vol. 1 each are intense workouts led by retired U.S. Army Drill Instructor Jay Johnson and his wife and co-trainer Lin Johnson. Johnson is the official trainer of the Dallas Cowboy Cheerleaders and the team's end zone flag runners. The Johnsons have created a challenging workout based on their experience in the military. The routines borrow the U.S. Army's system of fitness, with cardiovascular, endurance and muscular training that include drills, calisthenics, cadence movements, optional weights and accountability. These titles are the first four of 12 total titles in the series. Each DVD and Blu-ray contains a three-week workout at the beginner, intermediate and advanced levels, as well as tests to complete before moving on to the next level. The videos also come with a 50-page workout manual and log book that contain pictorial instruction and pages to track the user's progress. "If this works for the military, then why can't it work for the civilian population?" Jay Johnson said.
• April 09 - Men's Journal - Jay and Lin Johnson traveled to The Big Island of Hawaii to meet with land owners, local businessmen, and the councilmen of Hilo, Hi to introduce the idea of the worlds first Fitness Resort. Participants will choose from various programs ranging from a no non-sense, real deal Boot Camp to a more tailored fitness program with hiking, swimming, and various fitness classes.
• August 07 - Max Sports Magazine - Cheerful Peppy, smart and strong, the Dallas Cowboy Cheerleaders stay fit and lovely while living out their dreams. photos courtesy of Dallas cowboys cheerleaders WAYS TO STAY Healthy AND Fit - Peppy, smart and strong, the Dallas Cowboy Cheerleaders stay fit and lovely while living out their dreams.
• August 07 - Body Building Magazine - Ab Fab - How to get those cheerleader abs - Sure, the Dallas Cowboys Cheerleaders dance for 3 1/2 hours each Sunday during the football season, but that alone doesn't keep them in shape. The rest of the week includes three-hour daily rehearsals and an unforgiving exercise regimen. Designed by Ret. U.S. Army Sgt. Jay Johnson, who now runs Boot Camp Fitness, the squad's "butts and guts workout" targets just what it says it does. The exercises also boost strength and endurance. "This is functional training, not just to look good," he says. Johnson recommends warming up with a pyramid of push-ups and bicycles. Start with 20 push-ups, flip over to your back and, with your legs in the air, mimic the movement of cycling. Do it 20 times. Next, do 19 push-ups and 19 bicycles, then 18 of each, continuing the pattern until you're down to 1. Remember, that's just the warmup. After that, it's on to the actual workout, which Johnson recommends doing four times a week, in addition to 30-60 minutes of cardio exercises each day, resistance training and eating five or six lean, healthy meals each day.
• July 07- Voted best AM workout by D Magazine - enough said...PERIOD!
• June 07 - Sport Illustrated - Jay Johnson prepared Dallas Cowboy Cheerleader Christina Parker for her photo shoot in Sports Illustrated. The pictures of Christina's sculpted "Body by Jay" will be featured in an upcoming Sports Illustrated feature.
  
• Spring/Summer 06 - D Magazine - Beauty & Fitness Guide - page 22 - D Magaine plugs Jay's Boot Camp Fitness as one of the 8 ways to feel good now! - Quote - "They mean business and guarantees results!"
• October 05 - Mens Journal - Page 74 - 50 Dream Jobs - Out of 50 "Dream Jobs" in the world to have - Jay and Lin Johnson have one of them - Training the Dallas Cowboys Cheerleaders! Make your passion pay!
• October 04 - Muscle and Fitness Magazine - NFL Body Blitz - DCC's very own Audra graces the cover of this month's Muscle and Fitness Magazine. Her physique is evident that Boot Camp Fitness is too legit to quit.
• September 04 - Maxim - Cheerleader Catfight - Dogpile on Maxim - DCC - Crystal and Sara show off their Boot Camp Bodies!

Newspapers

• Bloomberd News
• Stars and Stripes
• The Burb
• Wall Street Journal
• DFW Reporting
• July 07 - Dallas Morning News - Fit in the City - "Boot Camp workouts are a Major Motivator" - Constant variety and WHY THAT'S IMPORTANT: A new workout awaits you in each class. It's fun. You never get bored, and you're always challenging yourself. Boot camps emphasize variety, which prevents routine. Instructors agree that your body will quit responding if you keep repeating the same exercise. To accomplish constant change, they alter the tempo and intensity of basic moves. They rotate participants through different cardio- and weight-training stations or engage an entire class in different group exercises. "We never do the same workout twice," says Jay Johnson of Jay Johnson's Boot Camp Fitness. Mr. Johnson spent 20 years in the military before retiring. "Routine is the enemy."

Kids Boot Camp

• NFL Character Camp
• Dallas Cowboy Cheerleaders (Cheers to Fitness)
• T.J. Lee Elementary School
• Coppell Elementary Schook
• Plano Chiefs Football Team
• Fellowship Church Adventure Week Bootcamp
• Weber Shandwicks "Planning for Life"
• Prestonwood Vacation Bible School Bootcamp