Bootcamp Fitness is a Veteran-owned-and-operated, full-body, team-oriented workout program started by retired Army Drill Sergeant Jay Johnson in September of 2001. Jay is a nationally renowned trainer, presenter and motivational speaker, as well as occupying the role of Selection Judge and Official Trainer of “Americas Sweethearts” - the Dallas Cowboys Cheerleaders. Jay’s influence extends to politics, where he was the keynote speaker for Governor Arnold Schwarzenegger's Children’s Health Awareness conference, alongside the legendary Jack Lalanne.
Jay’s work with the Dallas Cowboy Cheerleaders especially endeared him to the American public, since the Cowboys are “America’s Team”, and their Cheerleaders undergo one of the most rigorous training programs in the country. Thousands of young women attend through a 3-week audition process, and 36 go on to become DCC Training Camp Candidates. Not all cheerleaders have the privilege of working with Jay to reach their optimal fitness zone and uphold the top ranking of the Iconic DCC among the NFL’s cheerleading squads. Jay’s training is paramount to their success, as they need mental toughness and stamina to do charity work, perform at corporate events, successfully complete dance and vocal programs, entertain U.S. military troops around the world on USO Tours, in addition to cheering at the Cowboys’ games.
With more than 20 years of experience as a fitness professional and lifestyle coach, Jay has built his client base to include celebrities, world-class athletes, and international clients as well. He is known for his intense focus, desire, drive and energy, and backs it up with 20 years of hard-core military training. Jay is an ‘old school’ trainer, motivating his clients to push through their barriers and achieve their ultimate fitness and life goals. Towards this end, he has input into all aspects of the business, from creating performance DVDs, working with the kids’ program “Cheers for Fitness” with the Dallas Cowboy Cheerleaders, to conducting the U.S. Army-Sponsored Kids Nutritional Education program in tandem with Weber Shandwick’s National Planning for Life Team. He is actively involved in his community as well, conducting sports conditioning camps for schools nationwide, and for local hockey, football, soccer and cheerleading teams.
Bootcamp Fitness employs a staff of over 20 doctors, chiropractors, Olympians, ultra marathoners, professional football players, Special Forces/Operators, mixed Martial artists, bodybuilders, etc who have attained the Industry’s Gold Standard Certifications and Exercise Science /Kinesiology Degrees. Jay is the Fitness Consultant for the Dallas ABC and CBS affiliate Good Morning Texas TV show and Evening News, and has been featured on HBO’s Hard Knocks, Dr. Phil, Fox & Friends, CMT’s most-watched reality series “Making the Squad with the DCC,’ ABC’s ‘Family Switched,’ Inside Edition, Queer Eye for the Straight Guy, and many others. He is a sponsor for the Make a Wish Foundation and the Dallas Cowboys Flag Corps and is an active member of Ross Perot’s Army Advisory Board. Perot a highly respected Texan business man who ran two campaigns for President in 1992 and 1996.
Bootcamp Fitness has garnered national attention for the turn key corporate wellness program that has produced results for companies such as AT&T, Verizon, Dallas Cowboys Legends, Dallas Transportation Authority, Mary Kay, Fidelity, W Hotels, Westin, and Marriott Hotels, The YMCA, ICON, and 4 Mega Churches in the Dallas Fort Worth Area. His work has been featured in the Muscle & Fitness Men’s Journal, Redbook, Seventeen, Cosmopolitan, Maxim, Sports Illustrated, Dallas Morning News, Stars and Stripes, etc. and is regularly quoted for his fitness expertise and insight on local and national radio shows. Jay has trained over 10,000 clients in the Dallas/Ft. Worth area and has the “Best Workout in Dallas,” according to D Magazine, the premier Dallas publication.
Jay’s training is effective because of his ability to translate his own training as a combat infantryman into his civilian business. His scope is tremendous and encompasses the mental as well as physical rigors of fitness, just like in the Army. With dedication and an iron work ethic, Jay can transform someone’s life by getting them to believe in themselves and the American dream: If you work hard enough, you can make your dreams a reality.